There is an athletic shoe company that promotes Black unity. In fact, when Tarik Edmonson founded Nagast footwear in 2015, his business plan focused on generating profit while fostering unity and pride in Black communities. That is why each Nagast product is designed using words, colors, and imagery inspired by the Black uplift work of The Honorable Marcus Mosiah Garvey, founder of the Universal Negro Improvement Association. From the pink and white “UNIA Star Jumper” shoe to the “Red Black and Green African Runner,” Nagast designs affirm a proud heritage.
The button below links to the Nagast website where athletic shoes, boots, and other wearable products can be purchased. You will also find a video interview of Edmonson discussing his business journey and earlier efforts of Black entrepreneurs to design and sell athletic shoes. Click here.