Black Mom Inspired to Launch Culturally Affirming Children’s Underwear Line, Awarded Funding

In 2019, what began as a normal day of shopping, turned into the start of a business venture when
Yolanda Perkin’s daughter said to her mom “I want something that looks like me on it.” The 6-year-old was not impressed with the designs of characters depicted on underwear she was asked to choose from, because the images did not look like her. Fortunately, her mother listened. Months later, Perkins was inspired to launch Undies by BlendiTone, a line of underwear adorned with imagery of children of color. As a recent recipient of the NAACP and BeyGood $10,000 Impact Award, Perkins has secured startup funding to help grow and scale her company.
Any day a Black child inspires their parent to launch a business that promotes self-regard, is a day to celebrate. That is especially true when the parent was formerly incarcerated, and still chose to reach and achieve highly, despite past challenges.

Click here to learn more about the invincible spirit of Yolanda Perkins, a mother turned business woman who appears destined to succeed.

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